We are experienced in producing highly effective press releases with multimedia content and microsites, which are essential elements for successful news releases today. See the chart below about the huge benefits of a rich presentation.
Here are excerpts from a study by the PR Newswire company. We highly recommend that you download the entire report.
According to a recent survey, 68% of journalists count press releases among their top sources for stories. These days press releases are also an effective way to reach a much broader audience that includes influencers, consumers, investors, analysts, and prospects.
Since today’s press releases have to reach a higher bar to get people’s attention, they often can’t afford to be the static documents that they once were. Instead, they not only have to be as interesting and engaging as possible, but also easy for time-constrained journalists to use."